Make it easy for a potential publisher to visualize what they would be selling. Some would be birthday cards and some would be for other holidays. If I were looking for a publisher at this point I would mock-up a dozen cards, complete with inside text.
#How to get more photos into handshaker series
Too, you have a much better chance of catching a publisher’s interest if you present a series rather than just one or two images. A publisher who distributes vintage Black and White humor cards is not likely to be interested in your close up flower shots. Your best chance to interest a publisher is to find one who carries the kind of work that you do. To find a publisher just go to where greeting cards are sold and see who is publishing what. He said he had to end the call because the printer had just delivered 250,000 greeting cards, and they were folded wrong! Can you imagine? No thanks! His greeting card company is no longer around. Just for a quick example, I was once on the phone with a photographer who was starting his own greeting card company. Without going into a lot of detail, just think of the logistics of printing, selling, delivering, invoicing, collecting, dealing with returns…hopefully you get the idea. Sure, you get to keep a much larger percentage of the money, but you have to ask yourself if want to sell photos or run a publishing company. If you want to make any appreciable money I would rule out self-publishing.
Through this experience I have learned a few things, which I now hope to pass on to you. The images have also been used in gift books, printed on checks, used on calendars, posters, journals and even coffee mugs. The planets must have been aligned right because the company agreed to give it a try…and it worked! We sell hundreds of thousands of cards a year through out the world.
#How to get more photos into handshaker how to
How to sell your photo greeting cards and make a profit.Ī little over seven years ago I approached a greeting card company about starting a line of greeting cards. Some card companies have good over seas distribution, others have none.
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